Local SEO consultant
Professional website design & local SEO Experts for your business
Red kite local SEO consultant
Hello, my name is Pete Hogg and I’m a local SEO consultant based here in Sheffield. My business name is Red Kite SEO, I specialise in local SEO and online marketing for small to medium size businesses.
Responsive website design is a passion of mine, and it’s also part of my skill set as an online marketer.
My web skills started in 2008 when I built and ran my own local business, I built up the core brand of the business and provided a customer focused service based here in Sheffield.
I developed a business template that grew the business from 2007-2010, that same business is still running today under the current owner based on the original plan that was put in place.
Starting and developing the company website was part of my plan. Writing & updating the website content, was the introduction to working with websites.
Now I specialise in working with small businesses, by promoting the company brand in Google & developing the website to convert people into paying customers.
Sheffield Local SEO Expert
What We Do
We Love all things in SEO | Digital Marketing. Websites and local SEO is what we do helping business like you get discovered in search results online.
Red Kite SEO YouTube channel. Here you will find all things website related. Local SEO for showing your business in search engines and website design stuff.
Check out our resource channel as it contains valuable content to help your business.
Why We Love Digital Marketing
Back in the day when Facebook first launched it was all about friends staying in touch. Sometimes this did get a few people into trouble when they advertised things like, “party at my house tonight”.
Also when Skype launched, it was all about people, friends and family connecting. When they lived in different countries you can speak and hookup for free.
It’s this original ethos that is still what we love about being digital. Sure things have progressed now and these platforms are now also used for marketing. We love and enjoy connecting with people in a positive way.
The chances are the more people who find you online will buy from you. We have found many reasons why businesses want to promote themselves on the web.
Sometimes it’s to create a brand awareness, display products or share information. And sometimes it’s for profit, lead generation or subscriptions. Whatever your reasons for online promotion. Using our skills and helpful resources you can reach new audiences. Connecting on a range of digital platforms it’s a case of “what is the right channel for your business?”.
Why We Enjoy What We Do
At our heart, we must just be digital geeks who enjoy search engine marketing. The best bit for us is when a business trusts us to help grow their presence in local search. Seeing a business grow and profits increase gives us a sense of job satisfaction.
Our Cocktail Recipe For Success A Splash of Responsive Web Design and A Dash Of Local SEO
We support local businesses by getting your business on the web. We do this by making sure you have a website. We optimise the site using local SEO, Google My Business and link building connecting your social media accounts.
We start here first, with a responsive website, Why you may ask? Well, local people use smartphones by up to 88% when researching a local business. People also research your business from 24-48hrs before contacting you or buying your goods.
These are figures released by the latest reports (Nectafy), and the trend is growing each year. Having a responsive website means that your business will display on all devices. It helps with SEO as well because Google likes responsive.
Another reason to own a mobile friendly site is this. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report)
Now you have a beautiful responsive site what’s next?
Local SEO Expert Optimising Your Site For Local Search
Now that we’ve covered why a responsive site is necessary in today’s world. We can look at how to get your website found. SEO is an essential factor to help search engines like our much loved Google to show your site.
There is an enormous amount of reasons to do SEO, but the key point is this, It Works. SEO services works so well that company’s spend a serious sum of money each year optimising for search engines. Take Amazon for example or even Nike they always want to be number one.
The one thing that works for us is that those big businesses don’t harness local SEO at the moment. We’re sure this may change in the future but right now doing SEO on your local business delivers you results.
Now this is the deal with local SEO
How Does Local SEO Work?
Doing your SEO on a local level isn’t just a website thing, no it places all the jigsaw pieces together. Yes, we need to add relevant header keywords, meta tags and quality content. But we also set your web pages to convert visitors when they land on your site.
Having your social media connected is a good, but it has to be the correct type of social media that works for you. And don’t forget that people can come to you from other sources as well, like word of mouth recommendation.
Link building is a powerful ranking factor also, gaining quality over quantity. This is fantastic with a local connection in your area and industry you trade in.
What’s more, is building local citations or directory listings. Optimising Google My business and Bing places. Geotagging images all move towards the local pack and getting found on mobile first.
You can see all your sites activity using Google Analytics. The data is invaluable to see what people engage in on your site. Analytics helps to show where alterations have to made. All these parts go towards how we do local SEO.
Thanks for reading this far, we hope you find the information useful.
Get found in local search engine results
Being found in local search engine results helps to reach new customers. A search engine results page is the page displayed in response to a keyword search query.
The results are then shown in order of relevance from positions 1 to 10 on the page. The results produced by the search engine’s algorithm are known as “organic results.
Marketing your business brand
Keywords & SEO marketing includes analysis and planning on how your business brand is positioned in the market. Knowing your customers helps targeted keyword website marketing.
Your brand identity is the face of your business. It represents your business values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you.
How we work
We work closely with you, & deliver a website or SEO plan built for your business.
We set detailed budgeting information with you at the outset.
3. Real-time reporting:
We keep in touch & update you on progress.
Understanding your business is the starting point to your website. This helps us build a picture of your business to present on your website. We discuss clear business goals, objectives & set timescales to work to.
Branding, logos & how you conduct business helps us represent your business through your website design & content.
Research on your web development project starts. I produce a proposal based on the brief. A transparent quote is attached highlighting my services from any combination of web design & SEO as part of your internet marketing strategy.
I sketch out good web designs and ideas. When a design is agreed, I start to build your new site. I apply real page architecture so your website flows smoothly & makes user-friendly.
Next, I have a cup of coffee and create content relevant keywords to engage customers and make search engine friendly.
Website Analytics collects valuable data you can use and monitor progress. Your website content is managed in-line with your SEO and marketing strategy.
Your website gets found in local search engine results, and happy customers find & use your services/products. Web Analytics provides monthly data on visitors to your site. Your website now meets your business goals and objectives.
For more information on how local online marketing can help you read how we helped a local business