SEO explained

Find answers to some popular questions like what is SEO? organic search engine optimisation, PPC & internet marketing.
For more information about SEO, or any of our services get in touch we would love to hear from you, happy reading!

What is SEO?

SEO stands for “search engine optimisation.” SEO helps get your website found on Google and other search engines.. SEO also gets people to your site from the search results page.

All search engines such as Google & Bing, have top search result positions. Every piece of content like videos, gets ranked on what is relevant to that person searching the internet.
SEO-Summary

SEO = Search Engine Optimisation

SEO =Is applied to your website, content and social media

SEO =Tells search engines all about your site (Gets indexed)

Google = Is a search engine, FaceBook is a search engine too!

How SEO Works = SEO links your website content to someone searching the web using relevant keywords.

Whats the benefits of SEO?

Increases your website traffic

Top positions on the search engine result pages receive the majority of clicks. So ranking in these top positions lead to visitors to your site.

SEO also focuses on creating informative and keyword relevant title tags and meta descriptions. These will show up on the search result pages. Optimised descriptions help people find your website relevant to their search, and will increase the click through rate to your business.

Is SEO Cost effective

SEO is also one of the most cost-effective online marketing plans. The reason being, It targets people who are looking for your products and services online. So the nature of SEO, helps businesses save money as opposed to strategies like cold calling.

Since SEO targets users who are searching for products and services like yours. The traffic resulting from SEO is more qualified than many other marketing channels.

Increase’s your website usability

To make your site easier for search engines, SEO also helps to make your website user-friendly. SEO consists of rearranging the site’s pages, architecture and links. To make the website pages easy to find and navigate. It applies to search engines crawling your site & finding pages. But, also makes it easier for people to find information on your website.

Promotes your brand awareness online

Having your website & business in a top position on the search result page means more visibility for your site. Plus being on the 1st page for your targeted keywords helps users to link your brand with those keywords.

Businesses on the 1st page in search engines are perceived to be more trustworthy. The more your website ranks in the top position in the search results. The more users see your content and your brand.

For more info on how SEO is beneficial to you & your business, please contact Red Kite SEO and I will be happy to help.

What is SEO Marketing SEM?

SEO is a part of digital marketing SEM search engine marketing. It’s focused on growing visibility in organic (non-paid) search engine results. SEO has both a technical and creative elements. Both parts improve rankings & drive traffic in search engines.

Search engine marketing strategies use top searched keywords in the pages of a website. It aims at providing relevant and useful content to your target market. Plus improving the rank of your site on search engines.

Without the correct use of SEO techniques, a website may not get a good ranking on search engines.

Over the last few years, search engines have made many changes in their search algorithms. It is to provide the best results to users, looking for relevant information on the web.

SEO techniques need to change in-line with search engines to keep your website on the ranking highly on the result page.

Why do I need SEO for my website?

If you have a website, and you are looking to grow your presence on-line in the digital world. You will want to consider using an SEO strategy.

75% of internet users Don’t Scroll Beyond Page One

Consider the following statistics:

Search engines like Google and Yahoo are now influencing up to 88% of business sale decisions.

Over 80% of internet users are typing search phrases into search engines. And they will either find you, or your competitor. At least 75% of users don’t look past the 1st results page.

Statistics such as these are not myths. If your website is not ranked within the first two pages, you are losing out on over 50% of the web traffic and new customers. To grow your business on-line, you need SEO as part of your Internet marketing. To get your website to the top of search engine rankings consider using SEO.

How is SEO done on my website?

See a listed summary below

  • Research keywords & keyword phrases
  • Content keyword editing
  • SEO Strategy
  • Competitor Analysis
  • Onsite optimisation
  • Quality link Building
  • Citation building
  • Google My Business listing
  • Website design alterations
  • HTML work
  • Optimise website speed
  • Image optimisation
  • Website analytics

How long will SEO take?

Everyone wants to know when they will get results and how long will it take. Gaining search engine traffic is a slow process. Local SEO can be achieved between 2-3 months depending how competitive your industry is.

It is ‘organic search’ because it grows naturally. Quick fix solutions are almost always harmful practice. Good ethical SEO (white hat SEO) takes the time to develop & is what search engines love.

To get your website to the 1st page for a particular highly ranking keyword is and will be a very hard task. When big corporations take over popular keywords, it will take years to outrank them. The best options have been to sidestep them, take the alternate route to the same destination.

Nobody controls search engines such as Google.

We will improve your search engine ranking, traffic and conversion results over time.

How much does local SEO Internet marketing cost?

Local SEO plans start from £199 per month, for local SEO the cost of SEO depends on what your business goals are?. And, the amount of work involved ‘on’ your website & ‘off’ your site. Every site, SEO or internet marketing plan is individual to your business.

ROI- Return On Investment.

SEO results will be long-term, organic, and affordable. As your search engine rankings improve over time, so will your visitors and sales. Using SEO puts your business on the 1st page the front cover. So it Gives you a good chance to have your page read by someone who is looking to buy your service or product.

For more information on Search engine marketing, you can visit our SEO services pricing & packages

A cost for comparison, A ¼ size page advert in a local glossy magazine. Delivered to approximately 14,000 households in a defined area cost from £100 per month. This type of print marketing relies on repetition.

12 monthly adverts in 1 magazine to establish your place next to your competition. Add to the cost a full or half page article to increase your visibility and awareness. You can see where this is going, the cost of advertising in this one magazine starts to add up.

If you have more questions about your SEO we can help!

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