Website redesign & development
This is a finished website redesign project. Before the website project started the website had 5 pages which had a stock image of an american home and every page was blue with contact details on.
The aim of the project was to make a simple to navigate website that was clean and fresh looking. That people could find the services, information & quickly contact the business if they choose to.
Also the plan was to market the business in search results such as Google etc..using SEO once the website redesign was complete.
Once the project started I had obstacles with the current software already in use by the business. This was a ongoing frustration due to the lack of flexibility in design options.
Local SEO for Internet marketing
The next stage was altering page titles headings & adding keywords. This was to improve the website page rankings in local search engine results. Also the website needed to be clear to people what services are offered & generate sales leads.
The ongoing SEO on the website & off the site is measured with website analytics. This measures how many website visitors there is & helps to make improvements for SEO & web pages for visitors.
I was introduced to websites and SEO in 2007 while running my own local business. Having a website enabled me at that time to display my business and give customers a digital brochure of what my company provides and who we are.
As a business owner, I generated repeat business but you are always looking for reliable sales inquiries, and knowing that spending money on adverts, that the marketing must deliver 'ROI' value for money.
That is when SEO sparked an interest in me to learn how to get found on Google by customers searching online.
Fast forward to the present, and I now specialise in local SEO and website design aimed at small businesses.
Latest posts by Pete Hogg (see all)
- How a Local SEO Company willIncrease Profitability - 9th February 2018
- How Does SEO Work - 18th January 2018
- 10 Reasons Why Your Business Needs Web Design and SEO Services - 11th December 2017