How Does SEO Work? The Basics Every Business Owner Should Know
SEO is the hottest trend in digital marketing right now. Every business owner needs it in their pocket. However, what is search engine optimisation, how do we do it right? and how does SEO work?
Did you know that 93% of online experiences begin with a search engine? SEO helps your business increase website traffic, increase your website ranking in Google, and helps your customers find you.
If you do not practice SEO, you could miss out on a lot of potential customers or clients. How does SEO work? Let’s dive in and find out.
How Does SEO Work?
Simply put, search engine optimisation (SEO) enhances your website’s content, so it ranks higher in search engines. When a site has top rankings, it will appear on the first page of search engine results and be visible to potential customers.
You can use methods in a variety of ways to apply SEO to your web pages. Today, we are going to cover a few different ways you can improve your SEO.
First, you have to understand how search engines work. Search engines work on many complex algorithms; they scan and crawl over the content on every website page searching for specific information.
These search engine bots will help determine your website ranking based on a variety of factors. With the right SEO strategy, you can stand out in the eyes of the search bots and increase your overall website traffic.
For a detailed overview of SEO continue reading, if however, you prefer a short video watch here
Now that we have answered the question, ‘how does SEO work?’, let’s focus on building a comprehensive SEO strategy.
If you never built SEO into your website from the start, it will take time. You will have to go back to your website pages and begin building in SEO backlinks and keywords into your content.
The main point of SEO is to increase your website traffic organically, providing value to potential customers. People will search for what your business or product offers, and find it.
When search engines crawl your website, they look for two different strategies: on-page and off-page SEO. Knowing how to optimise these for your web pages will help improve your SEO.
Understanding how does SEO work, what are search engines looking for and what you can do to optimise your website are all essential to provide the best user experience.
Off-page SEO can help you do just that. Off-page SEO is the process of brand optimisation, online and offline. It is designed to create a positive user experience by optimising content, links, and customer/prospect relationships.
Off-page SEO increases brand positivity, web traffic, lead conversions, and search engine rankings. Off-page SEO can capture more positive company reviews, and increase interaction surrounding your brand.
With this strategy, it refocuses your business and recommits your company to its customers. Without off-page SEO, building your brand is difficult.
What is Link Building?
Building backlinks are an essential part of SEO. One way you can optimise your website by publishing links on external sites. You can also provide great backlinking by publishing internal and external links on your website.
You will need to provide a variety of relevant links. Links help Google or other search engines serve you with the best links available for the keyword you are looking for.
If your website uses high-quality links from reputable sources that receive a large volume of traffic, the trust of your site will be improved. Linking to low-quality links filled with spam or irrelevant content is penalised by Google, causing your ranking to drop. consequences of bad links
How does SEO work when it comes to keywords? Finding relevant keyword and keywords that are low ranking is easy to do.
First, you must decide what keywords people looking for your business will be searching for online. Once you have found those keywords, you need to see how they rank.
If they are low ranking with high volume, these are going to be the best. Incorporating these keywords is vital to drive traffic. It is a delicate balance though. Using too many keywords could negatively affect your website.
Social Media Branding
With social media, you can create meaningful relationships with the top influencers in your industry. These links help you reach more qualified leads. Re-sharing or liking influencers content introduces you to their audience and can help your brand grow.
On-page SEO is the process of optimising your web pages, individually, to gain more website traffic. Anything you can do on your website to maximise the SEO fits in this category.
On-page strategies help to drive traffic to your website by increasing your Google ranking and making your site more visible to users. Let’s take a look at a few on-page strategies.
Keyword placement is critical to increasing your website ranking. You must place keywords in your page titles, meta descriptions, meta tag, and throughout your website’s body copy.
Forgetting to put keywords in your meta description will decrease your chances of showing up in a Google search. Consistently repeating the same keywords over and over again will ping Google to penalise you for keyword stuffing.
You can optimise your images for SEO as well. By adding a description in the ‘alt’ text of a photo or video gives you another opportunity to reference keywords. SEO with images or videos should always communicate what the photo or video is about to the user.
If you forget to include a description or alt attribute, your handicap accessibility decreases and Google decreases your ranking.
Making sure your website is SEO optimised will help Google’s algorithm understand your pages. Optimization helps improve your ranking in many ways. Your search presence will be supported by making sure your site is mobile responsive and has a great sitemap.
Having a mobile-friendly design allows people to find you when searching on their cell phones. This is important because most of the population has a mobile device and use a search engine on a daily basis.
Google’s algorithm searches for sites that haven’t been optimised for mobile and gives a hefty penalty. If you do not do this, the other SEO efforts you have done may be in vain. You can quickly select a responsive web design theme to fix this.
You can also speed up your website significantly by implementing Google’s AMP framework. The accelerate mobile pages project speeds up the structure of your site, so you are not losing visitors because your website is not loading.
Optimizing URLs are another important part of providing value for search engine ranking. Changing your URL to match the appropriate title and keyword will help boost your website rankings and drive more traffic to your site.
See The Difference SEO Will Make to Your Business
You have learned a little bit about what SEO is and how does SEO works. If you follow the steps above for improving your website to include SEO optimisation, backlinks, and keywords, you will see an increase in website traffic.
This increase is significant because it helps users that are searching for your product or service find you. That ultimately means more sales or lead conversions! If you are interested in learning more about online marketing and how it will improve your business, visit our services to find out more.
I was introduced to websites and SEO in 2007 while running my own local business. Having a website enabled me at that time to display my business and give customers a digital brochure of what my company provides and who we are.
As a business owner, I generated repeat business but you are always looking for reliable sales inquiries, and knowing that spending money on adverts, that the marketing must deliver 'ROI' value for money.
That is when SEO sparked an interest in me to learn how to get found on Google by customers searching online.
Fast forward to the present, and I now specialise in local SEO and website design aimed at small businesses.
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