The Essential Guide For Small Business Web Design
Guide For Small Business Web Design
Establishing your online presence is key to any small business. This guide has all the tips and tricks when it comes to small business web design
Responsive small business web design can be the difference between making a sale and losing a customer. After all, a person only stays on a webpage for, typically, less than a minute.
In a generation where the average millennial has the attention span of a small toddler, it is vital to have a website that keeps someone’s attention and establishes an online presence.
Here is the essential guide for small business web design for full details read all the blog post, or if you prefer, watching the short video overview.
Make Your Website Easy to Find
A Simple Web Address
A visitor should be able to find your website with ease. If they have to type out “mouse-traps-specifically-for-people-trying-to-catch-ghosts.shadybusiness.net,” they probably aren’t going to be a return guest.
Try to avoid numbers or dashes in a web address, and use a .com domain if you can since that is what people know and trust. A web address should be simple enough that a visitor can remember it off the top of their head and access your website no matter where they are.
The above is especially important since many people will be using a browser on their phone. This necessitates that web design is mobile friendly. Nearly everyone is walking around with a tiny supercomputer in their pocket, so make sure your site looks good and is readable even on a small phone screen.
Good web design is only useful if somebody can actually find your website. No matter what you are selling, you are going to have competition out there.
SEO stands for “Search Engine Optimisation.” It can help connect your website to people who are searching for relevant keywords by rearranging a websites pages, architecture, and links. Being near the top of a search page can lead to more traffic to your site and, therefore, higher sales.
Clear Website Navigation
It can be an incredibly frustrating to go to a website and not find what you are looking for, especially when it is something as simple as contact information or an about page. People are always looking for instant gratification. If your small business web design does not provide that, they are going to go somewhere else.
Your website should be simple enough that a child could navigate through it, and everything should be a few clicks away. Make sure that the navigation or search bar is clear and prominently displayed on the front page of your site.
Several things that should be easy to get to are:
- Contact Information
- Information Capture Forms
- Customer reviews and testimonies
- About pages
FAQ’s Your Frequently Asked Questions
Someone coming to your website might have questions. At the very least, they are interested in something. An FAQ page could clear up simple, everyday concerns that a visitor might have and remove the need for them to contact your business, which saves time and increases their satisfaction.
However, if someone does want to say “hi”, contact information should be prominently displayed on the front page, or be just one click away. Nobody wants to feel like he or she is being ignored.
Information Capture Form
In the same vein as contact information, an information capture form is not a bad idea. This will assure the visitor that someone is there to help 24/7, even if that might not be the case. You always want to get across to a visitor that you are an authority in whatever it is that you are selling.
Customer Service Reviews and Testimonies
A way you can be an authority is by providing customer service reviews and testimonies. Like good navigation, you want to be straightforward and transparent. Stand behind your product, and you will find that people are much more willing to believe in it.
There’s a story behind your business, how it came to be and the obstacles that were overcome for it to get this far. Don’t be shy. Your customers are interested in hearing about your business.
This is similar to why you would want to provide customer services reviews. You want to be real. You want your customers to come to your site and see it as a legitimate business.
Speaking of seeming like a legitimate business…
Have you ever found yourself taking a turn down a dark alley and immediately thinking, “Oh I shouldn’t be here.” That’s exactly what it feels like to click on a poorly designed website.
Why am I here, this feels wrong, are they going to steal my information? These are a few thoughts that come to mind when you click on a site that isn’t designed well and doesn’t seem legitimate.
To accomplish a better design, there are a few ways this can be done. First, don’t have your site be too busy looking. None of your pages should look like the classifieds section of a newspaper.
You can find out more here about how to choose the best images for your website to help you present your business in a professional light.
Make a Clear Customer Call-to-Action
Most importantly, your site should have a clear call-to-action. Someone has clicked on your website. They are on your front page. Now give them something to be interested in.
If you are having a sale, make sure that it is displayed prominently. If a new service or product is available, be sure to roll out the red carpet and make your visitors aware of it.
Calls-to-Actions are essential for getting consumers to invest in your product, but too much advertising can backfire. Nobody likes being pushed around, and poorly implemented Call-to-Actions can feel like that.
Let the user know why they should be excited about your product, and let them a chance to agree with you. Show them why your small business is better than all the others that they could have clicked on.
The Importance of Small Business Web Design
Small business web design should not be an afterthought. It is essential to have a website that is easy to find and navigate through. It needs to be transparent and provide useful information within seconds, and it needs to have a top-notch presentation.
If you are a small business owner looking to make an impact online, our company specialises in responsive website designs that will attract and engage your customers.
Don’t settle for a wonky website that looks like it’s from the 90s. Invest in responsive web design that will bring your small business into this generation.
More website design tips for small business owners
I was introduced to websites and SEO in 2007 while running my own local business. Having a website enabled me at that time to display my business and give customers a digital brochure of what my company provides and who we are.
As a business owner, I generated repeat business but you are always looking for reliable sales inquiries, and knowing that spending money on adverts, that the marketing must deliver 'ROI' value for money.
That is when SEO sparked an interest in me to learn how to get found on Google by customers searching online.
Fast forward to the present, and I now specialise in local SEO and website design aimed at small businesses.
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